TARFA ITANI
The Woman Behind NUR

After building Falamank into an internationally recognized jewelry maison, I felt inspired to begin a new chapter.

NUR is a new brand born from my passion for creating modern, contemporary jewelry that celebrates individuality and effortless style. Rooted in the same dedication to craftsmanship and authenticity that defines Falamank, NUR offers a fresh perspective—light, refined designs created for women who appreciate beauty in its simplest form.

I believe jewelry becomes part of your story. With NUR, my vision is to create pieces you'll reach for every day—timeless, versatile, and designed to be worn your way.